From a Sales-Assisted Funnel to a Transparent, Self-Serve Purchase Experience

Using 28,000 chat sessions to diagnose why users were routing navigation requests through a support tool — and what the website was failing to offer.

Translating Heatmaps, Session Data, and Funnel Signals into Actionable UX Decisions

A living record of AI-native practice — honest about what it handles well, where human judgment is irreplaceable, and how the collaboration has changed the quality of my output.

Personalising Discovery and Streamlining Filters for a More Intuitive Booking Experience

From a Confusing Fintech Homepage to a Trust-First, Conversion-Optimised Loan Experience